Enhancing trading compliance through real-time retailer data

Executive Summary

This Whitepaper explores the transformative impact of real-time information sharing between retailers and suppliers on trading compliance. By focusing on key areas such as current sell price, promotional activity and in-store placement, this collaboration presents a substantial opportunity to improve margins for both retailers and suppliers, while enhancing the shopping experience for customers.


In the fast-paced world of retail, the dynamics between retailers and suppliers are crucial for the success of both parties. Compliance in trading terms is a critical component, influencing everything from supply-chain efficiency to customer satisfaction. The advent of real-time information sharing technologies has opened new avenues for collaboration, ensuring compliance and fostering a more profitable and customer-centric retail environment.

The Benefits of Real-Time Information Sharing

For Suppliers and Retailers

  1. Improved Accuracy in Pricing: Sharing real-time data on current sell prices allows suppliers to adjust their pricing strategies promptly, ensuring competitive and profitable pricing. Retailers benefit from this by avoiding pricing errors and maintaining consistent profit margins.
  2. Enhanced Promotional Strategies: Real-time data on promotional activities helps suppliers tailor their marketing efforts more effectively. Retailers can leverage this information to optimise their inventory and marketing, ensuring that promotions reach the right audience at the right time.
  3. Optimal In-Store Placement: Sharing information about in-store product placement helps suppliers understand customer behaviour better. Retailers can use this data to optimise store layouts, enhancing the shopping experience and increasing sales.

For the Shopper

  1. Better Shopping Experience: Real-time collaboration leads to more accurate pricing, timely promotions and strategic product placements, all of which contribute to a more satisfying shopping experience.
  2. Access to Deals and Promotions: Shoppers benefit from more effective and timely promotional activities, gaining access to deals that are relevant and enticing.
  3. Enhanced Product Availability: With better supplier-retailer coordination, product availability is improved, reducing the frustration of out-of-stock scenarios for shoppers.


The integration of real-time information sharing between retailers and suppliers marks a significant step forward in enhancing compliance in trading terms. This collaboration not only improves margins for both parties but also elevates the shopping experience for customers. The benefits of such integration are tangible and far-reaching, making it an essential strategy for retailers and suppliers aiming to thrive in the competitive retail landscape.


  1. Invest in Technology: Retailers and suppliers should invest in technologies that facilitate real-time information sharing.
  2. Collaborative Planning: Both parties should engage in joint planning sessions, utilising real-time data to make informed decisions.
  3. Continuous Monitoring and Adjustment: Regularly monitor the impact of real-time data sharing on sales and compliance, and adjust strategies accordingly.
  4. Customer-Centric Approach: Always prioritise the shopper's experience in all strategies derived from real-time data sharing.