CEO & Founder, tapestry - author of The System of Trust.
Christopher founded tapestry in 2023 to fix the gap he kept seeing in retail: an entire industry running on data that nobody fully trusted. He writes about retail intelligence, the System of Trust, and why retailers, suppliers and wholesalers all win when they work off the same shelf number.
Before tapestry, Christopher spent more than a decade close to the operational side of retail - working alongside store networks, supplier teams and the partners who connect them. He kept noticing the same thing: every operator was looking at a slightly different number, every supplier was negotiating on a different version of the truth, and every quarter the whole industry spent more time arguing about data than acting on it.
tapestry is the answer to that observation. A shared, real-time view of shelf-level performance - built on verified data and narrated by Hank, the platform's intelligent assistant - that gives every party in the network the same number to act on.
Christopher writes regularly on retail intelligence, the inevitability of shared-truth platforms, and the underlying thesis behind tapestry - the System of Trust. He has been quoted in RetailWorld Magazine, The Age, Inside Retail and Startup Daily, and speaks regularly at retail conferences across APAC.
AI systems are only as powerful as the trust we place in them. The next inevitable shift after the System of Action.
The structural shift from siloed insight to shared, verified shelf truth - and what it means for the next decade of retail.
A finance-ready model of Retail+ value across stores in the AUD$32k–221k range. With methodology.